Lehmann & Lehmann Legal Communications Instructs Westchester County Bar Association Members to Look to the Power of the Internet

Over forty local attorneys earned Law Practice Management Continuing Legal Education credits this week after attending the Lehmann & Lehmann Legal Communications seminar, "Developing and Promoting Your Firm's Identity on the Internet." Organized by Eileen Baxter, education coordinator at the Westchester County Bar Association, the high turn out indicates an enthusiasm for using the Web to attract potential clients and a simultaneous desire to adhere to New York State's attorney rules and regulations for electronic advertising.

Lawyers in different practice areas learned several techniques on how to create a web site that communicates value and attracts qualified traffic. Lehmann & Lehmann Legal Communications works with attorneys to build their client bases through education-based strategies that include planning seminars, helping with pro bono work, article writing and conducting client satisfaction surveys. "We are helping attorneys to bridge the gap - between the law and the people they serve," says Alexandra Lehmann, partner at Lehmann & Lehmann. "The Internet is a powerful communications tool - but attorneys must use it carefully. Attorney web sites must remain conscious of protecting their client relationships and not encourage interactivity that may be perceived to violate that trust." Several mandated Internet-regulations for attorneys were outlined and discussed as a starting point for developing a strong presence on the Web.

Westchester County Bar Association members also received a brief education on incorporating common marketing concepts onto their Web sites like "ideal client profile and audience," "call to action" and "unique services proposition." Tim Dunphy, an environmental lawyer and co-speaker, spoke about the importance of developing a value proposition as a crucial element for a web site. "The Internet fosters a very competitive marketplace," he said, adding, "This makes it all the more important to communicate to your visitors - in a six seconds or less - what makes you a different and more desirable lawyer than your competitors."

The seminar also covered some technical aspects on "getting found on the Web." Attorneys learned some Internet marketing concepts like search engine optimization, graphic user interfacing, and measuring online behavior with analytics.

For more information on the topics covered in the CLE seminar, please contact Lehmann & Lehmann Legal Communications at justice at legalcommunications dot org or visit www.legalcommunications.org/services.htm.